Importance of Brand Management for Brand Positioning

A strong brand associates your products and services with the goodwill and loyalty you have ever earned with your loyal customers.

What is a Good Brand?

"The fundamental idea behind every brand is that everything a company does everything she owns and everything she produces should convey a clear idea of ​​what is and what their aspirations."

A brand helps your user to navigate between the numbers of options available to confirm the intrinsic quality of that product or service offered and ensures that the user has made ​​the right decision; and to achieve the commitment by images, actions, language and distinctive associations takes users to identify themselves with it.

What is the process for managing a brand?

The process of managing a brand or brand management is the process use to make the product visible and enhance the customer loyalty. We should pause and differentiate the process of creating a brand. Obviously, we want to reposition, redesign or build a new brand image.

The process involved in managing a brand, is by all actions that a brand should be aligned with your purpose in contact with consumers and all other stakeholders.

Here I will influence the strategy, supported by a strong definition:

"Brand strategy is built on a vision is in line with company strategy or institutional, stems from the values ​​of a company and reflects an in-depth knowledge of customer needs and perceptions. Brand strategy defines positioning, differentiation, competitive advantage and a unique value proposition."

Now I’m going to stop at three important characteristics for good brand management:

Clarity and Consistency

CLARITY:

"In an increasingly complex world," simplicity "is becoming a key value", and the simplicity and clarity go hand in hand. As one, the simpler pack is our communication, our speech becomes clearer. We found everything at first and want to share that experience.

I introduce me nothing as the most innovative company, if the web or entering the hall, I find what I need well signposted. Even in the presentation leaflets include social networks and information/language is outdated and there are a number of communication barriers that restrict access, to find me comfortable during the experience or visit.

CONSISTENCY:

Find what makes us different, the proposed value allows us to find the right place from which to offer our product. Without consistency, without differentiating proposition, without a clear mission and values ​​it is very difficult to position in the minds of our audience. That is, if I am a theater company, should be no more. You should find what makes me different that, compared with other companies.

Consistency is the attribute that ensures that all parts fit together to provide an image and unique experience for the customer or user. It is therefore necessary that the brand builds trust, loyalty and a memorable souvenir in our audience.

Therefore, the key to good brand management is to have aligned vision of our institution or company, with the shares going to do, maintaining consistency of communication in all our points of contact to get an experience that takes our vision the intrinsic value. Because it also goes further and also about having clear, what do we mean to our fans throughout the journey that will deal with us.

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Manage Social Networks for Strong Brand Image

Clearly we all want to appear on the first page of Google results, and therefore a good SEO strategy is very important; but a good SEO, today, always has to be supported by good management of social networks. 

Countless social networks currently around with various advantages and disadvantages and different types of users. What we cannot escape anyone that the number of people worldwide who use these social networks is huge and, therefore, there can also find our space and potential customers.

In this introduction we can deduce that it is very important to our Brand Design Company or brand to have a presence in social networks, and not just have it, but give good feeling to our fans. That will involve proper management of social networks, and to help you in this, we will give you a few tips.

1. In what social networks should I focus my efforts?

The quick answer to the above question is NO. Why? Because if we are not a large multinational with a large team of community managers you are likely behind we do not have the time required for proper management of all social networks in the world.

The presence in social networks is very important as we said, on the one hand we will spread among our followers, on the other help to improve the SEO of our website, and we will create a more recognized brand image. But it must be said that if we fail to manage many social networks end up giving a picture of neglect that can be very detrimental to our interest.

Therefore, it is much more convenient to select the social networks that can bring us more profit by type of user you want to reach, and focus on them. 

2. When is the best time to publish on social networks?

There is no happy hour for publishing content on social networks and achieve greater dissemination. The reality is that each case may have different optimal times, because the target audience of each company may be very different; even the public of every social network.

The best advice in this regard is trial and error, (just like a Brand Design Company). Try to publish content in different times and days to compare statistics and impact. That way, you can draw conclusions from it is more interesting when publishing on your social networks.

If there are times that I can agree but you cannot publish at that time for whatever reason, do not forget that in these cases we can draw on tools to program the publication on social networks for the time you want.

3. Use tools that help you manage the social networks

On the web there are many tools that can help us carry out the management of our social networks in a more comfortable way. At the end of the day, as almost everything in life, it is important to be organized and get it finished becoming a suffering not performs management tasks.

In this sense, tools such as Hootsuite can be helpful because one place can manage multiple social networks.

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