Consumer landscape changes
constantly and it affects the decision making process of a purchaser. The
process evolves and it becomes imperative for brand owners to understand consumer(s)
behavior as when, where and how he is going to spend his valuable recourse.
Advertising, the Conventional
Method:
Traditionally, advertising
agencies improvise and assist various brands to define and control the message
on various modes of communications. More or less, consumers blitzed with high
octane intrusive information. As a matter of fact, the goal is to reach a huge
number of substantial buyers in the best possible way.
Here is an outline to
differentiate the advertising agency with brand consultancy. We hope you will
find enough knowledge to understand the difference to make an informed decision
to build up your brand.
Tactical vs. Non Tactical
Method
Advertising is tactical while
branding offers more strategic solutions. A brand consultant can help you
develop the brand plan to drive a successful brand strategy.
A Branding Agency Dubai can help you develop an adequate
brand plan and roadmap to drive the brand strategy on internal and external
level. Interestingly, it is nearly impossible to define a brand through an
advertising mix, but your brand agency can help you promote your product through
a brand plan.
Traditional Marketing is Wasteful
Conventional marketing tactics are so wasteful, as most
of the advertising targets are irrelevant as most of the customers cannot
afford or lack interest in the advertised product. On the contrary, brand consultancy
ensures that the budget is consumed on the strategies aimed to the right
segments with appropriate metrics for measuring success.
One Size Fits All
Ironically, advertising agencies use a one size to fill
all their clients, a failed tactical campaign to promote brands. However, the
consultants of a Branding Agency Dubai carefully collect date to communicate
their message across numerous digital channels in order to engage the potential
prospects.
The Competition
What competitors are doing? Advertising agencies mostly
look at their competition and position their efforts entirely focused on their
competitor’s action. It is a flawed approach as most of the successful
organizations are agile and with the passage of time, the strategy of their rivals
evolves.
Brand consultants are vigilant and always aware of the competitors.
Hence, use their unique knowledge to strengthen the competitive advantage over
the conventional rivals.
Verdict:
In modern social economy, majority of customers have
lost their faith in corporate driven and annoying messages, mostly broadcasted
across social media channels. Hence they pay less attention to these messages
and value alternative methods. This vacuum has widened the space and success
rate of brand consultancy.
