Many businesses in UAE do not
explore the idea of outdoor advertising
Dubai and consider it out of their league. Do not forget that an outdoor
advertising poster/billboard accompanies your target groups 24/7. From highway
to a downtown Dubai, billboards are everywhere. Whether you are on the way to
school or work, on the place of purchase or leisure, you will find a lot of
brand images and advertisements alongside the road.
Outdooradvertising Dubai
offers endless possibilities of establishing a strong link between your brand
and your target audience. This traditional medium of advertising has a future
because it reinvents, thanks to new technologies and opportunities for interaction
through modern billboards and signboards.
That is why when a man or business
pays good money to a person or group of outdoor
advertising Dubai, it must have this effect so longed for potential consumers.
In short, companies can opt for it as a good investment.
Among the recognized benefits of
outdoor advertising, some are as follow:
Outdoor advertising Dubai is a
valuable addition to advertising campaigns like television, radio, and press.
In this sense, outdoor advertising is a good reminder to messages sent in other
media and significantly strengthens them.
In addition, the outdoor advertising Dubai is a good
reminder to messages sent through other mediums. Do not forget that the billboards
and posters placed in the street next to commercial areas can affect the
consumer in a positive way and influence him to make a decision.
Placed in strategic locations advertising
agency ensures that your target audience has a large number of impacts (for
example, advertising in stadiums and public places).
Outdoor advertising can target
specific segments that are difficult to approach; especially the young workers
who spend time away from home that barely have time to watch TV or read
magazines and other print (carriers, travelers, etc.)
An original ad draws attention. Today
outdoor advertising Dubai is a fundamental
part for businesses wanting to promote the products or services among
individuals.
Its low cost per thousand (CPM)
makes it very appealing to any kind of campaign.
Are there any disadvantages?
Among the disadvantages of outdoor advertising Dubai are:
It is a limited medium. Outdoor
advertising summarizes in a visual impact so long arguments not supported with
sales.
People do not look at the posters
and other visuals impacts but simply post their eyes on them.
You cannot focus on a particular
audience segment. You can tell that targets all people in general and none in
particular.
It
is difficult to choose the best locations usually taken over by the big
advertisers. Furthermore, its impact on the purchase or product or brand
recognition is difficult to measure.