When
you do a search a digital marketing agency through Google, the search engine
can easily sprout over 300 results. If, however, someone advises to look among
his friends safely, then many will mention consultants and small creative
digital agencies.
In
the vast sea of the supply of these services often
you choose those that stays with the lowest price and "some" better experience. However, we collected 5 keys to keep
in mind if you want efficiency and productivity, but above all, if you want a
real partner in your business and not a supplier.
1.
Focus on Results
Internet
is the key to measure all digital actions, so you can compare the effectiveness
and efficiency of each. Your digital marketing agency must propose from
the beginning a full board with its own tactics indicator (KPI). Today it
is inconceivable start a digital marketing plan without corresponding
measurement component. Involve your agency with strategic business goals
and ask them to commit to achieving them.
2.
Transparent Investment
We
have seen many cases where the face of real investment in Google, Facebook and
other platform by an agency is certainly discussed at every meeting. The excuse
not shows activity in these services is because there have been concentrated
accounts of all customers. Well, a transparent agency allows you to access the
trading platform and allow you to play with the data for you to see the
efficiency of the campaigns and to make strategic decisions.
The digital
marketing agencies should charge for your service support, consulting and
construction campaigns, but not "take" of its investment budget a
slice. While it is true that the use of credit card and other payment
generates some administrative, banking and financial costs, they must be clear
from the start of trading.
3.
100% Virtualized
Be
wary of an agency that sells digital services and are not 100%
virtualized. That is, files in the cloud, online billing, account status,
etc. Ask to see what information processing platforms used and what software
dominates to see you. If the agency not works "digitally", then
you cannot understand what you need and the error will be the order of the day.
4.
Figures, Statistics and Data
From
the first contact, you should see that the agency loves facts, figures and
statistics to make strategic decisions. A modern agency vanguard knows
that digital actions should be the result of a process of analyzing information
to create effective relationship processes.
Do
not settle with a brief report clicks, impressions and followers, have
indicators, segmentation, clustering and transaction data are evaluated.
5.
Aware and Practitioner of CRM
Customer
intelligence, digital relationship marketing and CRM in general, are pillars or
foundations of digital marketing. All actions carried out online can not
only be measured but databases for analysis (data mining). The processing
of this information is vital to understanding and true tactics that impact
objectives and modify consumer behavior-customer.
