Importance of Brand Management for Brand Positioning

A strong brand associates your products and services with the goodwill and loyalty you have ever earned with your loyal customers.

What is a Good Brand?

"The fundamental idea behind every brand is that everything a company does everything she owns and everything she produces should convey a clear idea of ​​what is and what their aspirations."

A brand helps your user to navigate between the numbers of options available to confirm the intrinsic quality of that product or service offered and ensures that the user has made ​​the right decision; and to achieve the commitment by images, actions, language and distinctive associations takes users to identify themselves with it.

What is the process for managing a brand?

The process of managing a brand or brand management is the process use to make the product visible and enhance the customer loyalty. We should pause and differentiate the process of creating a brand. Obviously, we want to reposition, redesign or build a new brand image.

The process involved in managing a brand, is by all actions that a brand should be aligned with your purpose in contact with consumers and all other stakeholders.

Here I will influence the strategy, supported by a strong definition:

"Brand strategy is built on a vision is in line with company strategy or institutional, stems from the values ​​of a company and reflects an in-depth knowledge of customer needs and perceptions. Brand strategy defines positioning, differentiation, competitive advantage and a unique value proposition."

Now I’m going to stop at three important characteristics for good brand management:

Clarity and Consistency

CLARITY:

"In an increasingly complex world," simplicity "is becoming a key value", and the simplicity and clarity go hand in hand. As one, the simpler pack is our communication, our speech becomes clearer. We found everything at first and want to share that experience.

I introduce me nothing as the most innovative company, if the web or entering the hall, I find what I need well signposted. Even in the presentation leaflets include social networks and information/language is outdated and there are a number of communication barriers that restrict access, to find me comfortable during the experience or visit.

CONSISTENCY:

Find what makes us different, the proposed value allows us to find the right place from which to offer our product. Without consistency, without differentiating proposition, without a clear mission and values ​​it is very difficult to position in the minds of our audience. That is, if I am a theater company, should be no more. You should find what makes me different that, compared with other companies.

Consistency is the attribute that ensures that all parts fit together to provide an image and unique experience for the customer or user. It is therefore necessary that the brand builds trust, loyalty and a memorable souvenir in our audience.

Therefore, the key to good brand management is to have aligned vision of our institution or company, with the shares going to do, maintaining consistency of communication in all our points of contact to get an experience that takes our vision the intrinsic value. Because it also goes further and also about having clear, what do we mean to our fans throughout the journey that will deal with us.

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Manage Social Networks for Strong Brand Image

Clearly we all want to appear on the first page of Google results, and therefore a good SEO strategy is very important; but a good SEO, today, always has to be supported by good management of social networks. 

Countless social networks currently around with various advantages and disadvantages and different types of users. What we cannot escape anyone that the number of people worldwide who use these social networks is huge and, therefore, there can also find our space and potential customers.

In this introduction we can deduce that it is very important to our Brand Design Company or brand to have a presence in social networks, and not just have it, but give good feeling to our fans. That will involve proper management of social networks, and to help you in this, we will give you a few tips.

1. In what social networks should I focus my efforts?

The quick answer to the above question is NO. Why? Because if we are not a large multinational with a large team of community managers you are likely behind we do not have the time required for proper management of all social networks in the world.

The presence in social networks is very important as we said, on the one hand we will spread among our followers, on the other help to improve the SEO of our website, and we will create a more recognized brand image. But it must be said that if we fail to manage many social networks end up giving a picture of neglect that can be very detrimental to our interest.

Therefore, it is much more convenient to select the social networks that can bring us more profit by type of user you want to reach, and focus on them. 

2. When is the best time to publish on social networks?

There is no happy hour for publishing content on social networks and achieve greater dissemination. The reality is that each case may have different optimal times, because the target audience of each company may be very different; even the public of every social network.

The best advice in this regard is trial and error, (just like a Brand Design Company). Try to publish content in different times and days to compare statistics and impact. That way, you can draw conclusions from it is more interesting when publishing on your social networks.

If there are times that I can agree but you cannot publish at that time for whatever reason, do not forget that in these cases we can draw on tools to program the publication on social networks for the time you want.

3. Use tools that help you manage the social networks

On the web there are many tools that can help us carry out the management of our social networks in a more comfortable way. At the end of the day, as almost everything in life, it is important to be organized and get it finished becoming a suffering not performs management tasks.

In this sense, tools such as Hootsuite can be helpful because one place can manage multiple social networks.

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4 Tips to Better Manage Your Brand on Social Networks

If you do not have your blog, it's time to create it. Any company should have its own blog for the following reasons recommended by Branding Agency Dubai.

·         To increase credibility by demonstrating what you know generates added value

·         By the interaction created through the comments that creates beneficial way communication

·         Positioning SEO and blogs are highly valued by search engines

·         Generates additional traffic to our site and social networks

·         To publish tutorials, databases, competitions

Try writing in the blog about interesting information to your customers, or users who are interested in your brand.

Very important: know your community and write what interests them. It is important to add that the frequency of publication in a blog is extremely important. Takes many more visits a blog published daily, one published weekly.

Be on Twitter

Find your target audience. Share daily updates between 10 and 15 tweets. Not all must be of own content, it is very beneficial tweeting other interesting topics related to your brand, product or sector, as well as curiosities, statistics, etc. Don’t abuse tags and use one that differentiates your brand or product and try to have a powerful, always use it as you can.

Be on Facebook

Post short, they go straight to the point. Try to finish all of them with a question, comment or incentive. Put in the first place those posts which are most successful and publishes every day. Use images and videos. Create your own group or fan page, as it will allow you to share with contacts that are related to content, services or information products and promotions.

Included LinkedIn

If you have not hired Branding Agency Dubai yet, make sure your company has a page on LinkedIn, the social network. Also in LinkedIn you have a section where you can talk about your product and you can show your catalog in addition to encouraging other users to interact and recommend. It generates debates and participates in others. Contact with other professionals of the same sector.

Social networks advance to the wind speed and users are acquired at the same speed. So options now exceed 12 million users, Google+ have more than 170 million users (although there is much that not actively used). Instagram and Foursquare.... Knowing that these networks have different profiles, make a study and embark on them according to the chances of your brand and the profile of these networks! Not to be outdone!

Make Reference

Make reference to all social networks in which your brand moves on your website, blog page and in the email as well as social networks themselves. It is very important that everything is linked, and to be given the user the opportunity to participate in that in which you feel more comfortable.

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10 Reasons to Hire a Digital Agency UAE

Companies in UAE have many doubts today whether or not to enter the world of social networks and regardless of company size and business volume to handle social media presence.

The big question is: should we hire a Digital Agency UAE?

To clarify this question, here are 10 important reasons to hire a social media agency:

1.        Market:

Markets have become conversations between the company and the consumer. Aggressive advertising says goodbye, the client wants to talk, propose, debate and even complain, and we must be there to listen. It is fundamental to develop a good corporate image that will translate into new customers and sales point.

2.       Marketing:

The Social Media are more than just a Facebook account. Used in a professional manner and develop a good marketing plan we can put at our disposal a network of interconnected areas where we expect our potential customer willing to listen and talk. The efficient and friendly communication, imminent to provide value to the consumer will pay off.

3.       The Figures:

Facebook has more than 1,500 million users, YouTube: over 1,000 million users Twitter: more than 500 million users. Are you sure you want to stay out of this huge market?

4.      Benefits:

Taking the adventure of social networks without a professional domain may pose more problems than benefits. Which social network is the most suitable for our purpose? Where do we find our target? How do we communicate with him? How do we solve a crisis? Only digital agency UAE can respond effectively to these questions.

5.       Crowdsourcing:

Talk to them and listen to their opinions will help to make your product better and meet their needs. You have you always wanted to know what they thought and what your customers want from you. You can tell.

6.      Information is Power:

You must be informed of all opinions, news and comments that are dumped on you in cyberspace, as well as market opportunities appearing at breakneck speed through the Internet. And a social media manager knows how.

7.       New Professional:

Because it is neither a work of your own marketing department or your department of communication, not something that you should leave it to a fellow with Twitter and Facebook. If you want to be effective from the beginning, you must create an ad-hoc set for this new need for your company.

8.      Competition:

Others are already doing, and when your company may decide to do it is too late. Do not miss the train.

9.      Brand:

A digital agency will make your company to be present in Internet, talk, discuss, propose and may even become a reference.

10.    Strategy:

Increasingly, companies realized it was not all marketing and communications department arrived. When introduced in Internet make ready that would be lost in the welter of the network if not put to good SEO work. Today it is the turn of the digital agencies to thrive a competitive market.

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5 Keys to Choose the Perfect Digital Marketing Agency

When you do a search a digital marketing agency through Google, the search engine can easily sprout over 300 results. If, however, someone advises to look among his friends safely, then many will mention consultants and small creative digital agencies.

In the vast sea of ​​the supply of these services often you choose those that stays with the lowest price and "some" better experience. However, we collected 5 keys to keep in mind if you want efficiency and productivity, but above all, if you want a real partner in your business and not a supplier.

1. Focus on Results

Internet is the key to measure all digital actions, so you can compare the effectiveness and efficiency of each. Your digital marketing agency must propose from the beginning a full board with its own tactics indicator (KPI). Today it is inconceivable start a digital marketing plan without corresponding measurement component. Involve your agency with strategic business goals and ask them to commit to achieving them.

2. Transparent Investment

We have seen many cases where the face of real investment in Google, Facebook and other platform by an agency is certainly discussed at every meeting. The excuse not shows activity in these services is because there have been concentrated accounts of all customers. Well, a transparent agency allows you to access the trading platform and allow you to play with the data for you to see the efficiency of the campaigns and to make strategic decisions.

The digital marketing agencies should charge for your service support, consulting and construction campaigns, but not "take" of its investment budget a slice. While it is true that the use of credit card and other payment generates some administrative, banking and financial costs, they must be clear from the start of trading.

3. 100% Virtualized

Be wary of an agency that sells digital services and are not 100% virtualized. That is, files in the cloud, online billing, account status, etc. Ask to see what information processing platforms used and what software dominates to see you. If the agency not works "digitally", then you cannot understand what you need and the error will be the order of the day.

4. Figures, Statistics and Data

From the first contact, you should see that the agency loves facts, figures and statistics to make strategic decisions. A modern agency vanguard knows that digital actions should be the result of a process of analyzing information to create effective relationship processes.

Do not settle with a brief report clicks, impressions and followers, have indicators, segmentation, clustering and transaction data are evaluated. 

5. Aware and Practitioner of CRM

Customer intelligence, digital relationship marketing and CRM in general, are pillars or foundations of digital marketing. All actions carried out online can not only be measured but databases for analysis (data mining). The processing of this information is vital to understanding and true tactics that impact objectives and modify consumer behavior-customer.

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Brand Consultancy vs. Traditional Advertising

Consumer landscape changes constantly and it affects the decision making process of a purchaser. The process evolves and it becomes imperative for brand owners to understand consumer(s) behavior as when, where and how he is going to spend his valuable recourse.

Advertising, the Conventional Method:

Traditionally, advertising agencies improvise and assist various brands to define and control the message on various modes of communications. More or less, consumers blitzed with high octane intrusive information. As a matter of fact, the goal is to reach a huge number of substantial buyers in the best possible way.

Here is an outline to differentiate the advertising agency with brand consultancy. We hope you will find enough knowledge to understand the difference to make an informed decision to build up your brand.

Tactical vs. Non Tactical Method

Advertising is tactical while branding offers more strategic solutions. A brand consultant can help you develop the brand plan to drive a successful brand strategy.

A Branding Agency Dubai can help you develop an adequate brand plan and roadmap to drive the brand strategy on internal and external level. Interestingly, it is nearly impossible to define a brand through an advertising mix, but your brand agency can help you promote your product through a brand plan.

Traditional Marketing is Wasteful

Conventional marketing tactics are so wasteful, as most of the advertising targets are irrelevant as most of the customers cannot afford or lack interest in the advertised product. On the contrary, brand consultancy ensures that the budget is consumed on the strategies aimed to the right segments with appropriate metrics for measuring success.

One Size Fits All

Ironically, advertising agencies use a one size to fill all their clients, a failed tactical campaign to promote brands. However, the consultants of a Branding Agency Dubai carefully collect date to communicate their message across numerous digital channels in order to engage the potential prospects.

The Competition

What competitors are doing? Advertising agencies mostly look at their competition and position their efforts entirely focused on their competitor’s action. It is a flawed approach as most of the successful organizations are agile and with the passage of time, the strategy of their rivals evolves.

Brand consultants are vigilant and always aware of the competitors. Hence, use their unique knowledge to strengthen the competitive advantage over the conventional rivals.

Verdict:

In modern social economy, majority of customers have lost their faith in corporate driven and annoying messages, mostly broadcasted across social media channels. Hence they pay less attention to these messages and value alternative methods. This vacuum has widened the space and success rate of brand consultancy.

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Are You Looking for a Web Design Company?

A good web design is an attractive web design that maintains its own corporate style, combined with the ease of use to attract customers and allow them to get the information they need quickly and easily. TO get a good web design that is creative, clear, and effective, it is necessary to check the web design company's online presence and repute.

Are you at the point of wanting to expand your business in order to increase revenues increasingly stagnant day? We congratulate you because you are taking steps towards the right direction. Eventually you will need to have a web design company that unifies and provides support all the needs that may arise in your project (at that time we can remember). The best thing that can happen if someone you know makes the web is that the presence of your company on the internet remains the same as before.

Here we leave a list of the minimum requirements you should ask a web design company to create your website:

1.        Know your bottom line

The first and the foremost step is to work out what you want for your business/service and what are the goals you want to achieve. Your aim, your goals, and success measurement are the key factors before choosing a web design company.

2.       Do not pay in advance:

Once agreed the price of web project, make sure you have sealed the deal. Do not pay the lump sum amount in advance. Various web design companies take money in advance and hardly provide full services.

3.       Design to your liking

It is you who paying and who should be pleased. The development of various presentations or proposals does not involve the cost of your budget. The web design company can always advise you, but the final decision should be yours.

It is true that if you give a company would be web design (it will cost money, deleted), they often have a good sense of what the sector demands or what is the best way to structure web content you bring them.

4.      Do They Understand Your Goals

Do they understand the process of web design and development of online marketing plan for their clients as a collaborative process? Do web design companies are aware of the importance of online marketing for companies and work with the utmost rigor and enthusiasm.

A web design company should not merely a web design company with extensive experience in creating and designing web pages but also a company with extensive experience in online marketing and consulting. Moreover, they understand your business and adapt to creating efficient internet websites and online marketing strategies tailored to your needs. 

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Seven Steps to Create a Successful Social Media Marketing Plan

Do you have Small Business Social Media Marketing Plan? Are you looking for an easy guide to create a Social Media Plan for your business? Your online presence is effective and constant.

Here are seven easy tips to help you create and develop your plan a successful plan on social media.

1.       Temporary Social Media Vision Plan

Before you start creating your social media plan, you have to make a commitment. A prominent online presence in social media is a slow process. You cannot expect your list of fans, followers, or subscribers interested in your content to grow from day to day.

You do not want to start your presence online or Internet posting and constantly updated, only to get bored, lose interest, and forget for lack of immediate rewards.

2.       Participation and Interaction in Social Networks

Now it is time to pay attention to the ways and frequency with which it will interact with your users. A rare interaction is one of the main reasons for failure in implementing social media plans. Those who are most successful in social media know they have to take an active and constant action.

Participate in Creating interesting and original, Renew and innovation content. If you do not feel able, get help, and always respond to comments, tweets, posts, etc., daily. Users can become customers at any time, you must create conversation at any time you arrive, be prepared to respond.

3.      Content Creation

Your fans and followers not want publicity, but they want to interact with the company/business. They do not want to hear the greatness of your company. Users want content experts to serve them as a reference in social media.

A good rule of thumb is talk of 80% to 90% of the time with customers and industry, and the rest of their own traditional or online business. That means you need a blog and write articles, explore trends, analyze case studies, create infographics and videos, etc.

4.      Contests and Promotions in Social Media

Contests and promotions keep the fans excited, interested, and eager to return followers. The most important thing is that it is a social media strategy for your business or brand to reach and spread to more people. This does not mean that the need to continuously promote. It promotes a contest or promotion every two or three months, and make sure the prize is something that will thrill your fans or followers.

5.      New Experiments and Social Media Strategies

Small businesssocial media marketing plan should start in the same way, with a long-term commitment and a focus on basic aspects: (interaction and content). In Facebook, you can create and install some custom applications page, start posting videos on YouTube, and most frequently interact on Twitter, etc.

6.      Optimizing the Agenda

We must focus on what is important, rather than the urgent, and eliminating low-priority activities. It is very common to lose precious time in fighting fires that seems urgent, and do not dedicate ourselves to Reflect on how to optimize our time and prioritizing our work on important issues. This change of vision will make us see differently the Importance and urgency of the issues to do on a day to day to fulfill our Social Media Strategy and Plan.

7.      Delegation of Tasks in Social Media

If you are at the point where you are looking to expand and acquire new advantages of social networking, I congratulate you. You probably have an extensive and influential presence in social networks. However, do not let all this growth overwhelm you. The larger, more participation will endanger everyday because social media requires a lot of dedication and work.

So maybe it is time to look for new members or collaborators for your team. A talented team can offer a richer and more solid than it could ever achieve on your own presence.

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How Outdoor Advertising Influence a Promotional Campaign

Many businesses in UAE do not explore the idea of outdoor advertising Dubai and consider it out of their league. Do not forget that an outdoor advertising poster/billboard accompanies your target groups 24/7. From highway to a downtown Dubai, billboards are everywhere. Whether you are on the way to school or work, on the place of purchase or leisure, you will find a lot of brand images and advertisements alongside the road.

Outdooradvertising Dubai offers endless possibilities of establishing a strong link between your brand and your target audience. This traditional medium of advertising has a future because it reinvents, thanks to new technologies and opportunities for interaction through modern billboards and signboards.

That is why when a man or business pays good money to a person or group of outdoor advertising Dubai, it must have this effect so longed for potential consumers. In short, companies can opt for it as a good investment.

Among the recognized benefits of outdoor advertising, some are as follow:

Outdoor advertising Dubai is a valuable addition to advertising campaigns like television, radio, and press. In this sense, outdoor advertising is a good reminder to messages sent in other media and significantly strengthens them.

In addition, the outdoor advertising Dubai is a good reminder to messages sent through other mediums. Do not forget that the billboards and posters placed in the street next to commercial areas can affect the consumer in a positive way and influence him to make a decision.

Placed in strategic locations advertising agency ensures that your target audience has a large number of impacts (for example, advertising in stadiums and public places).

Outdoor advertising can target specific segments that are difficult to approach; especially the young workers who spend time away from home that barely have time to watch TV or read magazines and other print (carriers, travelers, etc.)

An original ad draws attention. Today outdoor advertising Dubai is a fundamental part for businesses wanting to promote the products or services among individuals.

Its low cost per thousand (CPM) makes it very appealing to any kind of campaign.

Are there any disadvantages?

Among the disadvantages of outdoor advertising Dubai are:

It is a limited medium. Outdoor advertising summarizes in a visual impact so long arguments not supported with sales.

People do not look at the posters and other visuals impacts but simply post their eyes on them.

You cannot focus on a particular audience segment. You can tell that targets all people in general and none in particular.

It is difficult to choose the best locations usually taken over by the big advertisers. Furthermore, its impact on the purchase or product or brand recognition is difficult to measure.

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Why Hire a Web Design Company to Create Website

Your website is one of the greatest tools for marketing your business. Hence, it is imperative to find a well-reputed and experienced web design company for web development. You can assess their skill through previous work, their number of clients, and the quality of their own website. Obviously, years of experience in the web development business indicates the skills and experience of the company in the market. Its number of clients shows the spectrum of different projects.

Today many tools (often developed) exist to create a website without specific computer knowledge. However, in my view, the creation of an effective website is a serious job that you cannot learn overnight. Here are some basic pitfalls of a self-job.

Graphics

It is quite simple to make a website, but when you need a graphic, exclusively developed to make your site stand out from the competition and visually pleasing, it faces different constraints.

Even if an experienced graphic designer makes the layout of your page, it must integrate to transform a picture file in HTML elements. Hence, a professional web design company offers skills and experience to help you save time on this step.

The compatibility between browsers

To browse the Internet, you will probably always use the same browser, Internet Explorer in most cases. However, there are different browsers and different versions of each browser like Mozilla Firefox, Opera, Safari, and Google Chrome so you cannot dictate your user to use your desired browser. The user will always go for the best internet browser.

Although the current trend is towards uniformity, but there are still differences in the interpretation of web pages across browsers. Thus, pages that will display fine in Internet Explorer 7 will haywire in IE 6... unless the tests were conducted properly, and that the person who created your site made sure to use compatible techniques, so that all visitors coming to your site have the same display, regardless of the configuration of their computer! So who will conduct these tests? Of course, a well-reputed and experienced web designs company.

The inclusion of screen resolutions

A website must navigable whatever the screen resolution of the Internet user sets. Let suppose if the width of a web page is 1200 pixels, a user with a screen width of 1024 pixels will lose some of the content. Specifically, he will scroll horizontally the screen to access the right side of the page content: which is painful! Solutions exist to combine graphics and compatibility between different sizes of display, it is still necessary to know to implement them...

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