4 Tips to Better Manage Your Brand on Social Networks

If you do not have your blog, it's time to create it. Any company should have its own blog for the following reasons recommended by Branding Agency Dubai.

·         To increase credibility by demonstrating what you know generates added value

·         By the interaction created through the comments that creates beneficial way communication

·         Positioning SEO and blogs are highly valued by search engines

·         Generates additional traffic to our site and social networks

·         To publish tutorials, databases, competitions

Try writing in the blog about interesting information to your customers, or users who are interested in your brand.

Very important: know your community and write what interests them. It is important to add that the frequency of publication in a blog is extremely important. Takes many more visits a blog published daily, one published weekly.

Be on Twitter

Find your target audience. Share daily updates between 10 and 15 tweets. Not all must be of own content, it is very beneficial tweeting other interesting topics related to your brand, product or sector, as well as curiosities, statistics, etc. Don’t abuse tags and use one that differentiates your brand or product and try to have a powerful, always use it as you can.

Be on Facebook

Post short, they go straight to the point. Try to finish all of them with a question, comment or incentive. Put in the first place those posts which are most successful and publishes every day. Use images and videos. Create your own group or fan page, as it will allow you to share with contacts that are related to content, services or information products and promotions.

Included LinkedIn

If you have not hired Branding Agency Dubai yet, make sure your company has a page on LinkedIn, the social network. Also in LinkedIn you have a section where you can talk about your product and you can show your catalog in addition to encouraging other users to interact and recommend. It generates debates and participates in others. Contact with other professionals of the same sector.

Social networks advance to the wind speed and users are acquired at the same speed. So options now exceed 12 million users, Google+ have more than 170 million users (although there is much that not actively used). Instagram and Foursquare.... Knowing that these networks have different profiles, make a study and embark on them according to the chances of your brand and the profile of these networks! Not to be outdone!

Make Reference

Make reference to all social networks in which your brand moves on your website, blog page and in the email as well as social networks themselves. It is very important that everything is linked, and to be given the user the opportunity to participate in that in which you feel more comfortable.

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10 Reasons to Hire a Digital Agency UAE

Companies in UAE have many doubts today whether or not to enter the world of social networks and regardless of company size and business volume to handle social media presence.

The big question is: should we hire a Digital Agency UAE?

To clarify this question, here are 10 important reasons to hire a social media agency:

1.        Market:

Markets have become conversations between the company and the consumer. Aggressive advertising says goodbye, the client wants to talk, propose, debate and even complain, and we must be there to listen. It is fundamental to develop a good corporate image that will translate into new customers and sales point.

2.       Marketing:

The Social Media are more than just a Facebook account. Used in a professional manner and develop a good marketing plan we can put at our disposal a network of interconnected areas where we expect our potential customer willing to listen and talk. The efficient and friendly communication, imminent to provide value to the consumer will pay off.

3.       The Figures:

Facebook has more than 1,500 million users, YouTube: over 1,000 million users Twitter: more than 500 million users. Are you sure you want to stay out of this huge market?

4.      Benefits:

Taking the adventure of social networks without a professional domain may pose more problems than benefits. Which social network is the most suitable for our purpose? Where do we find our target? How do we communicate with him? How do we solve a crisis? Only digital agency UAE can respond effectively to these questions.

5.       Crowdsourcing:

Talk to them and listen to their opinions will help to make your product better and meet their needs. You have you always wanted to know what they thought and what your customers want from you. You can tell.

6.      Information is Power:

You must be informed of all opinions, news and comments that are dumped on you in cyberspace, as well as market opportunities appearing at breakneck speed through the Internet. And a social media manager knows how.

7.       New Professional:

Because it is neither a work of your own marketing department or your department of communication, not something that you should leave it to a fellow with Twitter and Facebook. If you want to be effective from the beginning, you must create an ad-hoc set for this new need for your company.

8.      Competition:

Others are already doing, and when your company may decide to do it is too late. Do not miss the train.

9.      Brand:

A digital agency will make your company to be present in Internet, talk, discuss, propose and may even become a reference.

10.    Strategy:

Increasingly, companies realized it was not all marketing and communications department arrived. When introduced in Internet make ready that would be lost in the welter of the network if not put to good SEO work. Today it is the turn of the digital agencies to thrive a competitive market.

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5 Keys to Choose the Perfect Digital Marketing Agency

When you do a search a digital marketing agency through Google, the search engine can easily sprout over 300 results. If, however, someone advises to look among his friends safely, then many will mention consultants and small creative digital agencies.

In the vast sea of ​​the supply of these services often you choose those that stays with the lowest price and "some" better experience. However, we collected 5 keys to keep in mind if you want efficiency and productivity, but above all, if you want a real partner in your business and not a supplier.

1. Focus on Results

Internet is the key to measure all digital actions, so you can compare the effectiveness and efficiency of each. Your digital marketing agency must propose from the beginning a full board with its own tactics indicator (KPI). Today it is inconceivable start a digital marketing plan without corresponding measurement component. Involve your agency with strategic business goals and ask them to commit to achieving them.

2. Transparent Investment

We have seen many cases where the face of real investment in Google, Facebook and other platform by an agency is certainly discussed at every meeting. The excuse not shows activity in these services is because there have been concentrated accounts of all customers. Well, a transparent agency allows you to access the trading platform and allow you to play with the data for you to see the efficiency of the campaigns and to make strategic decisions.

The digital marketing agencies should charge for your service support, consulting and construction campaigns, but not "take" of its investment budget a slice. While it is true that the use of credit card and other payment generates some administrative, banking and financial costs, they must be clear from the start of trading.

3. 100% Virtualized

Be wary of an agency that sells digital services and are not 100% virtualized. That is, files in the cloud, online billing, account status, etc. Ask to see what information processing platforms used and what software dominates to see you. If the agency not works "digitally", then you cannot understand what you need and the error will be the order of the day.

4. Figures, Statistics and Data

From the first contact, you should see that the agency loves facts, figures and statistics to make strategic decisions. A modern agency vanguard knows that digital actions should be the result of a process of analyzing information to create effective relationship processes.

Do not settle with a brief report clicks, impressions and followers, have indicators, segmentation, clustering and transaction data are evaluated. 

5. Aware and Practitioner of CRM

Customer intelligence, digital relationship marketing and CRM in general, are pillars or foundations of digital marketing. All actions carried out online can not only be measured but databases for analysis (data mining). The processing of this information is vital to understanding and true tactics that impact objectives and modify consumer behavior-customer.

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